Packaging Design

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Group school project.

Scope: Design / Illustration / Concept

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Brief: Design packaging for Gen Z that reflects wellbeing for the plant-based brand Oddlygood.

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Solution: A range of plant-based, sparkling probiotic drinks with bold flavor combinations, including Oatghurt, a lightly fizzy yogurt drink in a can, and a naturally caffeinated kombucha as a gut-friendly alternative to energy drinks.​ Oddly Good Gut Feeling explores the balance between body, mind, and microbiome, expressing wellbeing as harmony in motion. The concept is rooted in gut health, with designs inspired by abstract interpretations of the stomach and intestines.