D&AD New Blood

 

Student individual project. D&AD new blood awards.

Scope: Design / Illustration /  Photo / Concept​​

 

Brief: The New Blood Awards, with War Child and Secret 7, asked artists to interpret seven song titles as visual artwork for charity. The task was to design three vinyl covers.

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Solution: Return to OZ explores escapism through dreams and drugs, leading to numbness. Black Rain represents guilt and grief as inescapable darkness. Warsong shows a falling bird, symbolizing lost freedom and the consequences of war, with red representing blood and suffering.