IDENTITY DESIGN GALLERY NOIR

Fictional Case - Art gallery​ and cafe

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Gallery Noir is a modern art gallery in New York featuring artworks with a noir theme.​ The identity design highlights the strong contrast of black and white, as well as two different shapes: round and straight lines. The round shapes are meant to represent black paint spots, while the straight lines are meant to represent sketched lines, with the purpose of conveying the feeling of noir and placing the art of painting and sketching at the center of attention. The logo is intended to express a modern and clean aesthetic, while still adhering to the noir theme. Illustrations created by me.